About

I’m Kyle Sweeney, a freelance copywriter specializing in creating and executing strategic, results-driven campaigns for global brands like FILA and Away. With expertise in crafting creative directions, developing voice and tone guidelines, and collaborating with team members to bring ideas to life, I thrive in the intersection of strategy and storytelling.

From pitching 360° campaign concepts to delivering polished copy for ecomm, email, social, and beyond, I’m well-versed in the workflow of high-profile brand teams. I know how to navigate rounds of revisions, legal reviews, and cross-department collaboration to ensure every asset aligns with the brand’s voice and creative vision. Whether leading a pitch or writing for launch, I deliver copy that captivates and converts.

From Vision to Voice

Here’s how I help transform big ideas into powerful, on-brand messaging.

Creating

I craft brand-centric concepts that resonate across campaigns, connecting with audiences in meaningful ways. From voice and tone to campaign strategy, it all starts with a clear, impactful idea.

Communicating

Presenting ideas clearly and confidently is key to any successful campaign. I bridge the gap between creative teams, clients, and stakeholders to ensure every vision is aligned and every strategy stays on course.

Collaborating

Great work is rarely done in isolation. I partner with designers, art directors, and marketing teams to bring concepts to life seamlessly, ensuring that every piece of the puzzle fits perfectly.

Services:

Copywriting

Engaging, on-brand messaging for campaigns, e-commerce, social, and more.

Copy Editing

Polishing content to ensure clarity, consistency, and accuracy.

SEO Optimization

Tailoring content to drive visibility without sacrificing creativity.

Content Creation

Developing compelling stories for blogs, newsletters, and beyond.

Art Direction

Supporting visuals with words that work.

Thought Partnership & Consultation

Collaborating with brands to refine strategy, messaging, and direction.