The CASA FILA campaign marked a pivotal moment for FILA, celebrating the brand’s rich Italian heritage while redefining its identity for a modern audience. Our objective was to reconnect with FILA's DNA, and create a comprehensive brand refresh that emphasized both high sport and high style. We created compelling narratives and visuals that resonated with both loyal customers and new fans alike, successfully reintroducing FILA to the world and inviting all to embrace life on and off the court.