CASA FILA marked a pivotal moment for FILA, celebrating the brand’s Italian heritage while redefining its identity for a modern audience. I played a key role in crafting the creative direction and messaging, developing narratives that bridged FILA’s legacy of high sport with a contemporary vision of high style. Through a comprehensive brand refresh, this campaign reintroduced FILA to the world, inviting both loyal customers and new fans to embrace the brand’s ethos—on and off the court.