the cafe edit

The Café Edit

Company:

AWAY

Industry:

Travel

Location:

New York, NY

Overview:

This project involved a strategic entry into the luxury market, emphasizing timeless elegance and craftsmanship. Our approach was focused on curating an experience that elevates the travel narrative, resulting in a collection that speaks to discerning travelers.

Project Scope:

Campaign Development

Ecommerce

Social & Paid Ads

Retail

Campaign One-liners

"Inspired by the rich hues and textures of cafés around the world."

"Welcome back, best-sellers."

"The journey’s in the details."

"Redefine the art of travel."

"How do you take your luggage? We like ours textured."

"It’s leather weather."

"Indulge in the details."

"Thoughtfully crafted for luxurious journeys—no matter the destination."

"Craftsmanship you can see and feel."

"Perfect for fall (and forever)."

"Very demure details. Very mindful."

Social & Paid

Email

Ecommerce

Recent collaborations

Carmel Valley Roasting Co.