This limited-edition collaboration united AWAY’s travel-savvy ethos with La Ligne’s signature minimalistic elegance, featuring the unmistakable voice of actress Natasha Lyonne. I spearheaded targeted messaging and creative campaign development, blending the brands’ distinct identities to craft a cohesive narrative. The campaign elevated AWAY’s presence in the fashion space, resonated with style-conscious travelers, and showcased the bold design across digital, social, and retail touchpoints—all contributing to a highly engaging and successful launch.