Xicama™ sought to carve out its niche in the wellness beverage market, and I was tasked with crafting its foundational brand messaging and website copy. Our goal was to position them as a leader in the prebiotic soda space by developing a voice that resonated with the brand's core values and mission. We established a strong throughline across all marketing channels that resulted in a vibrant brand identity that not only communicates the product’s benefits but is also beloved by celebrities and health enthusiasts alike.