When celebrity nutritionist and founder of Xicama™ approached me, their business was ready for a full rebrand to match its growing scale and vision. Through in-depth discovery calls and thorough reviews, we unearthed the core of Xicama’s™ values, mission, and story. The result was a comprehensive brand messaging guide designed to evolve with the company and support its future growth. With this foundation in place, I crafted 12 pages of custom website copy, bringing the newly defined voice to life and positioning Xicama™ as a leader in the wellness beverage space.