Away’s Mini Crossbody was a fan-favorite reimagined. Building on the iconic style customers loved, this new iteration introduced a removable, adjustable crossbody strap and the same sleek, hardshell design that mirrors Away’s signature luggage. I spearheaded the creative direction and brought the vision to life with fun, cheeky, and punchy copy that matched the campaign’s bold energy. From ecommerce to retail, email campaigns to social, this launch delivered on both style and substance, reigniting excitement for a beloved product and driving impressive results.